Tag: Damelin Online


Educor introduces its team of experts

Private education provider, Educor Holdings, is proud to officially introduce the Group’s Executive Board of professionals. The EXCO team exists to provide the best in leadership and to ensure Educor’s mission to Dream, Believe and Achieve is carried out in all avenues of the company.

Educor’s board members incorporates new board members; Creedon Kay as Group CFO.  Creedon is a BCom graduate, who believes in an equal balance between work and family. He comes with a world of knowledge in the financial industry. From working at over four recognised companies in the country, he brings field experience that makes him an asset to the company. I believes in working with financial strategies that are in line with the company’s business strategy and focuses on financial disciplines and discipline that are most effective.

Prof Henriette Hay-Swemmer holds a BA and HED from the University of Stellenbosch, Bed (Honours) and Med (Cum Laude) from the University of the Free State and a PhD from Vista University. She has established herself as a prolific researcher in higher education, participating with distinction in numerous national and international research projects on teaching and learning. Some of her career highlights includes; being a successful author for over 40 academic publications that cover a range of pertinent subjects. Topics range from the educational landscape of South Africa, learning approaches, professional development, teacher induction, learners with special needs and more. She possesses over 12 years of experience in universities executive management teams, seven years as a Deputy Vice-Chancellor responsible for the Academic portfolio. Prof Swemmer is passionate about harnessing the power of educational technologies to help bring the group into the cutting edge of 21st century learnings. She is a philanthropist, who is dedicated to high quality learning and creating an enabling environment for both students and academic staff.

Kimberley Axon joins the Group as Chief Executive for HR.  Kimberley is passionate about implementing new systems and change management. She has gained a wealth of knowledge over the years, which she brings to Educor. Holding multiple qualifications, including an HR Management Diploma, BA Degree and a Honours degree in Psychology from the University of Johannesburg, Kimberley’s wealth of experience includes working for Sage as an HR Director, multinational oil giant Weatherford in Houston, Texas – USA in a global role, recreating HR practices and travelling to various continents training staff and implementing new working systems. Whilst in Kenya she established an HR department from grass-roots level, managing over 66 000 employees.  An optimist and equal rights activist who strives for diversity in the workplace, Kimberley is well on her way to making Educor an employer of choice.


Dassie Moodley moved to the position of Group Legal Advisor and Company Secretary from Group Legal Manager, a mere two months ago. With a Master’s Degree in Law from the University of KwaZulu-Natal, Dassie is an admitted attorney. Upon joining Educor, he was responsible for setting up and kick starting the legal department. Dassie is a dedicated team player and is passionate about Educor. He believes the Group has much to offer the community.

Sales and Marketing Executive, Imraan Asmall who is an expert in his field, first started his career in the retail industry and worked his way to the top of the business to become a valuable member of the EXCO team. There he learned about brand strategies, brand positioning and the value of the customer in a company. He then went on to become the turnaround strategist for City Girl. In 2004 he set up his very own marketing agency and by 2012 was the Managing Director for Fashion Fusion. He now brings his vast understanding to Educor and believes the brand can dominate in the education sector. He aims to give each brand under Educor a unique identity and positioning. “The bigger brands like Damelin and INTEC need to have a voice on its own. Each staff member working on these brands must live and breathe them. I also believe in building a cultural environment with better campus vibes, student loyalty programmes and an environment that staff can grow and thrive in,” he said.

Jayson Naidoo recently joined the EXCO team as Chief IT executive.

Educor Holdings is the largest provider of private education in Southern Africa and a world contender in face-to-face, distance and online higher and further education. Brands under Educor include Damelin, CityVarsity, ICESA, Central Technical College, INTEC, Damelin Correspondence College Lyceum, Damelin Online and CityVarsity Online.